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$569.99
The Electra Cruiser 7D has everything you're looking for in a classic beach cruiser, and a little bit more. Infused with Electra's legendary style and patented Flat Foot Technology, the 7D offers a solid range of gears to handle any hills you may encounter on your way to the beach, your friend's house or around the neighborhood. It's right for you if... You value a high-quality, easy riding beach cruiser with an upright riding position and plenty of gears to get you to your destination comfortably and in style. The Cruiser 7D is built to withstand years of use. Choose from a variety of fun, fresh colors and get ready to turn some heads. The tech you get Patented Flat Foot Technology provides optimal comfort and control. The Shimano Tourney 7-speed with MEGARANGE gearing and Shimano Revo twist shifter allow for smooth and easy shifting. A sturdy cantilevered frame, alloy rims and stainless-steel spokes will keep you riding in style for years to come. The final word For comfort and style, nothing compares to an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen. Why you'll love it - The Electra Cruiser 7D embodies the simplicity of the beach cruiser with enough additional gears to tackle some hills. - Features our patented Flat Foot Technology for amazing comfort and control. - Cruise comfortably on the boardwalk or bike path with 26" RetroRunner tires. - Add a bell, basket, fenders or a surf rack to make the most of those long summer days.
$1,199.99 $1,599.99 25% Off
The Electra Cruiser Go! is an homage to an American classic, but with an e-bike twist. Comfort and control paired with modern style and technology create the ultimate cruising experience whether you're near or far from the beach. Pedal-assisted support and our patented Flat Foot Technology make this single-speed e-bike an elevated classic. - The Cruiser Go! features our patented Flat Foot Technology for ultimate comfort and control. - Comfortable cruising comes standard with Electra's patented Flat Foot Technology. - Rethink "cruising" with a top-assisted speed of 20 mph. - The easy-to-read LED controller monitors power support and battery charge. - This Go! e-bike is a modern twist on an American classic.
$1,199.99 $1,599.99 25% Off
The Electra Cruiser Go! is an homage to an American classic, but with an e-bike twist. Comfort and control paired with modern style and technology turn it into the ultimate riding experience. Pedal-assisted support and our patented Flat Foot Technology make this single-speed e-bike an elevated classic. - The Cruiser Go! features our patented Flat Foot Technology for ultimate comfort and control. - Comfortable cruising comes standard with Electra's patented Flat Foot Technology. - Rethink "cruising" with a top-assisted speed of 20 mph. - The easy-to-read LED controller monitors power support and battery charge. - This Go! e-bike is a modern twist on an American classic.
$35.99 $84.99 58% Off
The gnome protects your dome. Helmets don't have to be boring. Fortunately, boring isn't in our vocabulary. Choose between awesome colors and graphics that fit your style. Electra helmets: Making messy hair cool since 2016. - Durable ABS hardshell for protection and EPS foam liner for security - Retention system provides secure and snug fit - Easy-to-use magnetic Fidlock buckle - Size small fits circumference 48cm - 54cm and hat sizes 6 1/2 - 6 3/4 - Size medium fits circumference 55cm - 58cm and hat sizes 6 7/8 - 7 1/4 - Size large fits circumference 59cm - 61cm and 7 3/8 - 7 5/8 - Small size generally fits children while medium and large sizes fit adults - Fit System: HB-80 - Pad Material: Moisture-wicking pads - Buckle Type: Fidlock buckle - Includes: Fabric visor
$499.99 $649.99 23% Off
This is your city. Ride like it. The Loft 7D is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control. This modern-day classic is built to ride. It's lightweight. It's durable. It's comfortable and designed to handle the rigors of the streets. It's right for you if... You've got places to go. The Loft 7D is a reliable commuter that will get you there. This lightweight city bike won't break the bank and comes equipped with an alloy frame, 7-speed drivetrain and fenders to keep you dry. Explore the city's ups and downs while still looking stylish. The tech you get Designed with functional minimalism in mind, the clean lines and straight bars give it a nice, unaffected look. The Loft 7D features a lightweight but sturdy aluminum frame, Shimano 7-speed MEGARANGE gearing to tackle hills, alloy dual pivot caliper brakes and fast-rolling 700c wheels. The final word The Loft is a lightweight commuter bike that will go from apartment to espresso in two minutes flat. Big on fun, low on maintenance, this bike was made for the city and everything that comes with it. Nimble, lightweight and sure to turn heads, you'll always arrive in style on a Loft 7D. Why you'll love it - Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability. - The foot-forward, upright riding position provide optimum speed, comfort and control. - Choose from a variety of colors. - Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee. - Top it off with an Electra helmet and arrive fashionably safe.
$39.99 $59.99 33% Off
Ride in style Look good. Feel good. Ride good. The perfect sweatshirt to match your perfect ride. - Show your Electra love on and off the bike - Unisex, loose fit - 80% Cotton / 20% Polyester
$35.99 $84.99 53% Off
Electra has always brought you the styles and functional designs you love in the world of cruisers. Now, with their Solid Color Helmet, they keep you looking stylish while keeping your dome safe. This understated, savvy lid offers a variety of sweet color choices to meet your style needs. - Durable ABS hardshell and EPS foam liner max comfort and protection - Fit retention system with reflective bubble decal - Solid color to match any bike. Well, at least your favorite bike. - Secure magnetic Fidlock buckle - Heat sealed and washable padding liner for added comfort - Reflective straps - CPSC Adult Certified Size: - Small: 48-54cm - Medium: 55-58cm - Large: 59-61cm
$389.99
Outside is their best side. Electra’s Sprocket 20" bikes provide good old-fashioned fun in a good new-fashioned ride. Featuring Electra’s patented Flat Foot Technology, this bike is both comfortable and easy-to-ride. Designed to accommodate growth spurts, the Sprocket 20" is perfect for kids ages 5 to 8 between 3'8" to 4'5" tall. It's right for you if... You're looking for a well designed, quality bike for your little one that is built to last. These fun-sized bikes embody all of the energy, creativity and explorative nature of being a kid. After all, the best memories are made on two wheels. The tech you get Comfort is key with our Flat Foot Technology, Kraton grips, Selle Royal saddle and linear-pull brakes with adjustable reach levers. Dual position crank arms allow the bike to grow with kids and Schwalbe tires with Kevlar Guard® provide flat protection, so they can ride 'til the streetlights come on. The final word Remember riding to your friend’s house or the store? Or taking off for nowhere in particular? It was simple and fun. Remember fun? We do. Sprocket features Electra quality and style with patented comfort and control. So get 'em off the devices and get ‘em outside, because outside is their best side. Why you'll love it - No tippy-toe stops and a wide view of the road so kids can see what's coming thanks to our patented Flat Foot Technology. - Front and rear linear-pull brakes allow them to stop on a dime when they hear the ice cream truck. - Kids grow and this bike adapts with adjustable pedal mount positions. - Schwalbe Big Ben puncture-resistant tires with Kevlar Guard protect them against flats to keep them riding all day. - The universal, aluminum frame is built to last so this bike can be passed down to siblings. - Customize with an Electra bell or handlebar bag to carry all the necessities and make it their own.
$35.99 $74.99 52% Off
Rack 'em up! - Add carrying capacity while looking stylish. - Perfect for hauling your favorite belongings. Product details - Compatible with MIK accessories - Alloy heavy-duty 12mm diameter bars - Carrying capacity up to 25kg or 55lbs. - Stainless steel hardware included - Rear rack designed to be compatible with Electra Vale models
$14.99 $89.99 83% Off
The Adventure Women's Henley is a lightweight wool-blend jersey that packs comfort and style into one convenient piece. The wool blend naturally wicks moisture, while a partial button-down chest allows for the perfect amount of ventilation. Ultra-soft ribbed cuffs and a matching collar provide next-to-skin comfort. - Soft, lightweight Merino wool blend naturally wicks moisture to keep you comfortable - Soft ribbed cuffs and collar provide additional next-to-skin comfort - Partial button-down chest provides ventilation when your ride heats up - Added drop-tail prevents overexposure when in the cycling position - Integrated sunglass wipe at waist hem offers constant clarity - Locker loop on collar makes for quick drying after rides - Semi-fitted cut follows the curves of your body with room for movement - Fit profile: Semi-fitted - Fiber content: 42.5% Wool / 42.5% Tencel / 10% Nylon / 5% Elastane
$1,119.99 $1,399.99 20% Off
Bontrager's marquee lightweight carbon road wheel in a 51mm depth, designed for the ultimate in speed, stability, and confidence in all conditions. Be the fastest you The ultralight Aeolus RSL 51 is the perfect upgrade for a faster you. Created with Bontrager's all-new three-dimensional modeling design process, the all-new Aeolus RSL delivers a step-change in speed without sacrificing stability. It's built with the lightest RSL-level OCLV Carbon, shaped into a new 51mm rim profile for the ultimate in speed and versatility across all conditions. Tubeless Ready rims with a wider 23mm inner width are proven to roll with less drag, adding to the overall speed gains, while ultralight hubs with DT Swiss 240s internals and a Ratchet EXP 36-point freehub keep your ride smooth. All Bontrager carbon wheels are warrantied for life for the original purchaser and come with the added protection of Carbon Care. If you structurally damage your wheels while riding in the first two years of ownership, we'll replace them. It's that easy. Product details - RSL OCLV Carbon is lighter and stronger, allowing for faster, more stable rim profiles - 51mm depth rim profile born of 3D design modeling for our fastest, most stable design ever - 23mm inner width proven to roll smoother with less drag for a faster wheel and tire system - Tubeless Ready (TLR) rims compatible with both Bontrager TLR rim strips and TLR tape - 51mm depth OCLV Carbon rim (30mm outer) DT Aerolite spokes 24/24, DT ProLock nipples - Ultralight DT Swiss 240s internals with Ratchet EXP 36-point engagement 11sp freehub, 12s freehubs sold separately - Centerlock disc hubs with 12mm thru-axle front and rear, axle swap available for QR and 15mm - Includes TLR rim strip, TLR valve, and traditional rim strip
$274.99
Everyday speed For athletes who demand the pinnacle of performance, the Ballista road shoe stands ready to deliver. Incredibly lightweight. Extremely efficient. Super comfortable. Designed to wrap your foot in slipper-like comfort with a rear mount Boa System to give you a performance advantage wherever your race course might be. Strap them on and upgrade to the new faster you. Product details - inForm Pro last delivers an ergonomically optimized, high-performance fit - 100% OCLV carbon sole is extremely lightweight and stiff for efficient power transfer - Heel-mounted Boa IP1 dial offers precise, two-way fit adjustments - Stiffness index 12 of 14 - Heel Reel draws foot down and back to create a secure heel lock for a more efficient pedal stroke - No-sew, fused upper for lightweight construction
$11.99 $18.99 37% Off
A bike glove specially designed to support and protect little hands while offering fun graphics. Tiny hands, big protection - Start 'em young and start 'em right. Give your kids comfort, safety, and their own style with gloves designed and engineered specifically for young hands. Bontrager Kids' gloves include an adjustable wrist closure to keep the glove stable, while proper padding on the palms reduces hand fatigue. - A bike glove specially designed to support and protect little hands while offering fun graphics. - Sizes Small/Medium designed for ages 4-6 and Large/X-Large for ages 7-10 - Soft and flexible palm and padding specifically designed for kid hands - Grippy texture on palm can be easily cleaned - Absorbent fleece on thumb - Adjustable wrist closure
$149.99
Service-specific apparel, created by the certified service team. This jacket makes you stand out as the professional technician you are.
$99.99
A limited print version of our most versatile bike jersey with classic style and comfortable fit and fabric. The only jersey you'll ever need Circuit LTD features a seasonal colorway that adds style points to our most versatile bike jersey. Mixing sensible cycling-specific features and a bold style, this cycling top features ultra-breathable fabrics and top-level comfort for every kind of ride Product details - Profila Dry main materials wick moisture and dry quickly to keep you comfortable - Full-length YKK zipper provides ventilation on long climbs or warm days - Wrapper pocket on left hip provides easy access and extra storage for your ride needs - Rear zippered security pocket with audio routing makes for easy listening - Three open back pockets provide convenient access to your ride needs - Drop tail design covers your backside in riding positions for a cycling-specific fit - Fitted cut provides a streamlined body fit for enhanced performance
$59.99 $104.99 43% Off
A windproof women's jacket that protects your core and keeps you warm in blustery weather. Don't let the wind ruin a great ride. The Circuit Women's Wind Cycling Jacket is extremely lightweight, breathable, and packed with cycling-specific features that make it a wardrobe staple for cool-weather riders. Product details - Windshell fabric is lightweight and keeps core covered on windy rides - Packable design fits into the included storage bag and folds down smaller than most smartphones - Left side pocket conveniently stores ride essentials - Front and rear shoulder vents provide excellent breathability - Convenient two-way zipper allows easy jersey pocket access - Drop-tail design prevents overexposure when in the cycling position - Semi-fitted cut follows the curves of your body with room for movement
$54.99 $64.99 15% Off
Bontrager has partnered with ABUS to offer best-in-class bike security. The Elite Combo U-Lock features a 9mm soft-touch steel shackle that resists cutting and double-bolting action for added anti-twist protection. Plus, it's equipped with industry-leading defense against corrosion and a durable combination dial. Includes lock, cable, and on-bike mount. - 9mm temper-hardened steel for secure, versatile U-Lock protection with included cable - Double-bolting shackle provides anti-twist protection - Combo dial features easy-to-read numbers designed to resist wear - Soft-touch coating for a smooth look and feel that can protect against scratches - Simple mount installs in seconds for easy on-bike storage - Industry-leading corrosion resistance - Includes U-Lock, bike mount, and cable - Security rating 8
$17.99 - $23.99 $29.99 - $39.99 Up to 55% Off
A durable, breathable mountain bike glove designed for ultimate comfort on long singletrack rides. Show your hands some love Slip on a pair of Evoke mountain bike gloves and settle in for hours of epic singletrack adventure. Unmatched breathability and durability ensure a great ride every time with this full-finger glove. Product details - Unpadded AX Suede Uno palm offers ultimate dexterity and handlebar control - Lightweight back-of-hand material improves breathability - Touchscreen-compatible material on the thumb and index finger - Minimal seams and clean palm design offer more comfort
$39.99
A soft and stretchy women's cotton tee with Polygiene permanent odor control for the trails and beyond. Ride and live in comfort and style The Evoke Women's Tech Tee was designed to be the one and only shirt you need. This lightweight, moisture-wicking mountain bike top with Polygiene permanent odor control keeps you cool and fresh for a day on the trails or a night on the town. The semi-fitted profile made from a soft, stretchy cotton blend gives you plenty of room to move while riding and living. - Lightweight, stretchy cotton blend wicks moisture to stay comfortable and dry - Polygiene odor control permanently eliminates smells to keep you fresh - Added droptail length in back prevents overexposure in a cycling position - Locker loop on the collar makes shirt easy to hang for quicker drying after rides - Semi-fitted cut follows the curves of your body with room for movement
$129.99
Obey the call to shred. Every mountain bike rider can benefit from flat pedal riding and with the Flatline mountain bike shoe you stay connected to the trail no matter what is thrown at you. Built with plenty of protection and a Vibram outsole for superior durability, this shoe has incredible pedal feel to give you the confidence to rail through any trail. Key features - Vibram rubber outsole for an optimized shoe-to-pedal interface - Uniform tread pattern provides consistent, predictable interface between pedal and outsole - Directional tread at toe and heel gives off-bike scrambling traction, uphill or down - Shock absorbing EVA midsole - Durable, synthetic leather upper - Ortholite insole for long-wearing comfort and durability Details - Upper Fiber Content: 53.7% PU / 20% Polyester / 26.3% Nylon - Sole Fiber Content: 100% Rubber - Liner Fiber Content: 100% Polyester
$19.99 - $29.99
Key features: - Gel tape with natural cork feel - Ideal stretch for quick and easy installation - Inner gel strip for extra comfort - Finishing strips and reflective Bontrager bar end plugs included - Non-adhesive backing
$39.99 $99.99 60% Off
A stylish kids' helmet with WaveCel, a leading helmet technology in the protection against cycling-related head injuries. A major advancement in the protection against cycling-related head injuries Safety has never looked so cool. Jet is a kids' bike helmet with skater-inspired style, proven WaveCel protection, and a parent-approved price. WaveCel is a collapsible cellular structure that lines the inside of the helmet. This Bontrager-exclusive technology disrupts the safety standards the industry has accepted for over 30 years. Product details - WaveCel advanced helmet technology - Meets ASTM standards, whose tests use a smaller mass headform more realistic to younger riders - Fidlock magnetic buckle fastens easily for a quick, secure, kid-friendly fit - Comes with a free sticker kit - Dialed fit system provides a secure and comfortable fit - Soft and thick helmet pads are removable for easy cleaning - Crash Replacement Guarantee provides a free helmet replacement if involved in a crash within the first year of ownership Specifications - Size (head circumference): Universal Youth (50 – 55cm) - Fit system: HB-80 - Pad material: Moisture-wicking pads - Buckle type: Fidlock buckle - Includes: Crash Replacement Guarantee, stickers - Weight: 540g
$29.99 $69.99 57% Off
Wherever your workout takes you… The Kalia Women's Fitness Short was designed for riders who live active lifestyles and want something that looks good on and off the bike. This short has a soft, lightweight shell and comfortable elastic waistband, plus a padded liner that's comfortable on the bike, and easily removable for other activities. Product details - Lightweight, durable polyester material is soft and feels great next to skin - Removable padded liner for versatile use on and off the bike - Two front pockets for easy access to ride needs - Zippered back pocket offers secure storage of valuables - Elastic waistband provides ultimate comfort and adjustability - Loose fit provides a flattering silhouette with room to move freely
$12.99 $36.99 65% Off
Quantum is a lightweight, breathable cycling glove that offers full coverage when trail debris or overgrown vegetation gets in your way. Built with a lightly padded synthetic leather palm, Quantum offers great durability and excellent handlebar feel to always keep you comfortably in control. - inForm design distributes pressure for increased comfort and better bike handling - Raised foam padding relieves pressure and adds comfort - Fold-over design eliminates uncomfortable seams on finger tips - Synthetic leather palm provides great durability and handlebar feel - Lightweight mesh on back of hand for breathability - Hook-and-loop closure and pull-on area allow easy on and off - Temperature use (high): 90°F (32°C) - Temperature use (low) 60°F (16°C) - Palm fiber content: 46% Polyester / 27.5% Nylon / 22.5% Polyamide / 4% Spandex - Backing fiber content: 58.8% Polyester / 30.3% Nylon / 10.9% Spandex
$49.99 $94.99 47% Off
Superior simplicity Quantum is a no-nonsense mountain bike shoe perfect for anyone looking to clip-in and hit the trails. This two-bolt compatible shoe features the reliable adjustability of three zonal hook-and-loop straps, so you always stay comfortable and secure when pushing the pedals. If you want to look sleek and sophisticated, look to Quantum for a more efficient ride. A functional, confidence-inspiring off-road cycling shoe for riders who are venturing into the clip-in riding experience. - inForm Race last offers a slightly roomier, high-performance fit - Three hook-and-loop closure straps provide a wide range of adjustability - Durable synthetic uppers are perforated for breathability, and hold up to the demands of all off-road riding - Rugged, GnarGuard outer material at toe and heel protects against abrasions and trail debris - Nylon composite Bronze Series sole provides stiff, yet walkable performance - Stiffness index 6 of 14 offers some forgiveness and elevates comfort - Tachyon rubber lugs allow reliable grip and traction in all types of terrain - Compatible with 2-bolt SPD-style cleats, plus placement indicators guide proper cleat installation and alignment
$10.99
Comfort from the bottom up. Comfortable feet are crucial for successful training and racing, and details make the difference. Bontrager Race 1" low cycling socks eliminate bunching and wick moisture away from your feet so you can ride, train, or race all day. Key features - Profila Dry yarns provide excellent moisture transfer for dry, comfortable feet - Arch compression for a stay-put fit - Flat toe seam for toe box comfort - Knit-in size callouts for easy sorting after the wash - Low 1" (2.5cm) cuff
$10.99
Comfortable feet are crucial for successful training and racing, and details make the difference. Bontrager Race 2.5" cycling socks eliminate bunching and wick moisture away from your feet so you can ride, train, or race all day. Key features: - Profila Dry yarns provide excellent moisture transfer for dry, comfortable feet - Arch compression for a stay-put fit - Flat toe seam for toe box comfort - Knit-in size callouts for easy sorting after the wash - Traditional 2.5" (6.35cm) cuff
$119.99 $154.99 23% Off
Clip in. Hold on. The Rally mountain bike shoe's super durable design stands up to daily abuse no matter where you ride. It has added support and protection from toe to heel for confidence when the trail gets rough. Whether you're on the Trek Factory Racing team trying to shave seconds off the DH and Enduro clock, or just need a super comfortable and highly practical trail shoe, the Rally is ready to blast down the mountain looking fresh. A dedicated clipless mountain shoe for the most demanding trail riders - inForm Performance last offers a relaxed fit for more comfort on the bike and more utility off the bike - Abrasion-resistant coating on the heel and toe caps for added durability - A reinforced, durable toe box for improved protection - Shock-absorbing EVA midsole - Hook-and-loop strap provides a more secure fit that hugs your foot in place - Compatible with 2-bolt SPD-style cleats
$49.99 $59.99 17% Off
Be ready to ride at a moment's notice with plenty of space for MTB essentials on rides lasting two hours or less. Always be prepared For off-road riders who give up seat packs for dropper posts, Rapid Pack is perfect for mountain bike rides lasting two hours or less. Designed with a sleek aesthetic that makes you feel like you aren't wearing your uncle's fanny pack, this bag holds all your essentials when cargo pockets are being used and hydration packs are overkill. Product details - Lightweight stretch woven material is durable and works with the body's natural movements - Ridged foam back panel for breathability and comfort - Two zippered security pockets hold essentials - Left-side opening features internal mesh pockets for easy gear organization - Middle waterbottle pocket centralizes weight while riding - Right-side opening features internal mesh pockets with compression phone sleeve and key fob - Fits most tubes including fat bike and plus sized models
$65.99 $84.99 22% Off
Custom made for enduro racing, with DH toughness and all-mountain speed. Lighter, grippier, and even more durable The SE4 Team Issue Tubeless Ready tire offers incredible grip and fast-rolling efficiency in a lightweight enduro-spec casing. Our innovative Core Strength construction provides DH-level protection at a fraction of the weight. Combined with a 61/50 dual-compound rubber, this tire can handle the roughest terrain and live to ride another day. Product details - A robust enduro tire that excels in loose and rocky conditions - Aggressive tread design provides confident cornering and braking traction in demanding terrain - Tubeless Ready (TLR) for easy tubeless setup and puncture protection - Core Strength has sidewall and sub-tread protection for lightweight durability - 60 TPI - Folding bead