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A bit about Chain Reaction

We've been a true family operation for 45 years as of Feb 1st. You might have bought a bike from us in 1983 and come in to find the same person who sold you the bike back then (Mike or Steve). Or be helped by Becky, Lexi, Kevin, Karen or Lexi, (daughters, sons & wives). One of the few experiences you'll have, anywhere, where you don't have to worry that the person who promised or told you something is no longer there to back it up. And we've got a ton of reviews on Google saying that; it's not just marketing drivel. We're not a "team", we're family, and that's how we treat our customers and every bike we sell. And yes, we do have a few "adopted" family members to, like Jose & Sonia & Fredy.

We're also different from most shops in another way- we don't sell several lines of bikes. Just Trek & Electra (Electra is actually made and marketed by Trek). We go back with Trek 40 years, and one of the things we really like about Trek is that there are people there we've dealt with for decades. They're family to us, and we're family to them. It makes a difference if something comes up that's not quite right; there's an assumption of honesty and respect that helps resolve things quickly and fairly. That benefits us and our customers.

Thank you for letting our family help you.


Drastically reduced prices on a lot of bikes!

Our 45th Anniversary present to you- Tire & Tube changes made easy!

You're not wrong- modern tires and tubes are more difficult to install than they used to be. More strength and prybar-like tools aren't the answer. You can out-smart that tough tire using technique! Our video will help make your next tire or tube change much easier! And since guys don't follow directions, women can watch this and show the boys how it's done. :-)

Feb 1, 1980- Chain Reaction Bicycles opened for business. Same ownership, same management, since Day 1! Life goes by at just the right speed on a bike. It's just as true today as it was 45 years ago.


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