Our 44th Anniversary present to you- Tire & Tube changes made easy!

You're not wrong- modern tires and tubes are more difficult to install than they used to be. More strength and prybar-like tools aren't the answer. You can out-smart that tough tire using technique! Our video will help make your next tire or tube change much easier! And since guys don't follow directions, women can watch this and show the boys how it's done. :-)

Feb 1, 1980- Chain Reaction Bicycles opened for business. Same ownership, same management, since Day 1! Life goes by at just the right speed on a bike. It's just as true today as it was 44 years ago.